Loovo
brand strategy, concept discovery, concept design,
Team
Aeshtetic Leverage Co
Members
Nadia Khabbaz, Jasmine Omidfar, Matt Turney, BG
Concept
Loovo Ecosystem
Expected Launch
2030
The only biophilic ridesharer system is here.
Introducing Loovo
A Future-Forward Mobility Ecosystem Rooted in Nature, Built for Cities
A Future-Forward Mobility Ecosystem Rooted in Nature, Built for Cities
Loovo is not just a rideshare service, it’s a biophilic transit system, designed to make urban mobility not only clean, but calming. Imagine transportation that nourishes the environment as much as the human nervous system.
What we did
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Defined and mapped emotional and behavioral archetypes of urban commuters across LA, NYC, Tokyo, and London.
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Positioned Loovo as the world’s first biophilic rideshare movement, not just a platform, anchored in eco-sensory wellness and seamless autonomy.
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Designed a kinetic brand language inspired by wind, light, and natural rhythm, used across app, vehicle UI, and digital campaigns.
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Validated the use of hemp composite and solar panel integration as symbolic brand expressions, not just material innovations. Experience design: Orchestrated every customer touchpoint, from onboarding to post-ride prompts, to feel like an act of presence, not just utility.
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From street-level teasers to digital rollouts, we built a launch that made urban dwellers feel like they weren’t just commuting, they were part of a movement.
The world’s top design team of engineers.
Loovo engineering is first in class and foundationally rooted in sustainable design systems.
Sonic Identity
The sound you hear when you enter a Loovo Pod is inviting, calming, and informative. Our patented AI assistant Zuzu guides you through operations, troubleshooting, and direction.