I was raised in Washington DC within a self-made family of entrepreneurs where community economics and creative expression weren't just values, they were the beat we danced to in our daily rhythm of life. This symphony of vision and venture taught me that building something meaningful is both art and architecture, requiring a designer's eye and a strategist's precision.


Growing up between DC, LA, and NYC became my cultural education, each city gifting me layers of style, taste, and aesthetic perspective that only come from being immersed in diverse communities at a young age. Summers in BK, winters in LA, skating jungles, surfing horizons, snowboarding trails. These migrations taught me to adapt to the unexpected, to read invisible currents, to carve new lines where others saw only barriers. 



In 2008, I took a vow to apply my gifts towards positive planetary impact, embodying this change through plant-based living, daily yoga and qigong practice, and an autotelic approach to life. This inner alignment birthed DFFRNTWRLD®, where I developed my Brand Leverage Strategy methodology, combining cultural insights, consumer psychology, and strategic positioning to unlock hidden value for conscious brands and cultural icons. Brands I've worked on: anwar carrots, Erewhon, Nipsey Hussle, Atlantic Records, JanSport, Stussy, Vans vault, new balance and PLANTA.

Today, I help purpose-driven founders unlock leverage, align identity with values, and build impactful brands.