FAQs
What does Brennan Gerald do?
1
Brennan Gerald is a regenerative brand strategist and lifestyle design director running a private practice out of Brooklyn, NY. He works directly with surf, skate, and sustainable lifestyle brands, building brand identity, directing apparel collections, and delivering both strategy and product as one integrated engagement. No hand-offs. No junior teams. Just Brennan.
What makes Brennan Gerald different from other brand strategists?
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Brennan is the only brand strategist and lifestyle design director in the sustainable surf and skate space who lives the culture at depth, surfing, skating, 18 years of plant-based living…and delivers both the brand story and the physical garment. He holds the entire system: identity, voice, apparel, and market position, all at once.
What brands has Brennan Gerald worked with?
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Brennan has shaped brands including Erewhon, Stussy, Vans Vault, New Balance, Anwar Carrots, JanSport, Atlantic Records, PLANTA, and Nipsey Hussle — across identity design, lifestyle direction, brand strategy, experience design, and creative consulting.
Who does Brennan Gerald work with?
4
Brennan works exclusively with surf, skate, and sustainable lifestyle brand founders and creative directors who are serious about building something regenerative. Ideal clients are doing $500K–$20M in revenue and are ready to align their brand identity, voice, and product with their actual values, not just market trends.
Brennan's private practice covers brand strategy design, identity design, eco-friendly apparel design and production, sustainable packaging design, naming and tagline development, experience design, graphic design and illustration, partnership and joint venture structuring, and employee experience design strategy.