FAQs
What does Brennan Gerald do?
1
Brennan Gerald is a regenerative brand strategist and lifestyle design director running a private practice out of Brooklyn, NY. He works directly with surf, skate, and wellness lifestyle brands, building brand identity, directing apparel collections, and delivering both strategy and product as one integrated engagement. No hand-offs. No junior teams. Just Brennan.
What makes Brennan Gerald different from other brand strategists?
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Brennan is a Brand Strategy Advisor and Lifestyle Design Director for founder-led surf, skate, and wellness lifestyle brands. He lives the culture at depth, surfing, skating, and 18 years plant-based, then translates that lived credibility into a complete system: clear positioning, a resonant story, and design execution that can extend all the way to physical product and apparel. Identity, voice, offerings, and market position, held in one hand, built to compound.
What brands has Brennan Gerald worked with?
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Brennan has shaped brands including Erewhon, Stussy, Vans Vault, New Balance, Anwar Carrots, JanSport, Atlantic Records, PLANTA, and Nipsey Hussle — across identity design, lifestyle direction, brand strategy, experience design, and creative consulting.
Who does Brennan Gerald work with?
4
Brennan works exclusively with founder-led surf, skate, and wellness lifestyle brands where eco is the baseline, not a buzzword. Ideal partners are operators and creative directors doing $2M–$10M who want a clearer position, tighter execution, and measurable lifts in awareness, efficiency, and revenue, while building something worth building.
Brennan’s private practice partners with founder-led surf, skate, and wellness lifestyle brands to increase awareness, improve efficiency, and grow revenue through strategy-led design. Engagements may include brand strategy, identity systems, naming and taglines, experience design, sustainable packaging, eco-minded apparel/product design, illustration/graphics, partnership and joint venture structuring, and employee experience strategy.