brand strategy, concept discovery, concept design,

Team
Expressive Frontier

Members
@dffrntwrldBG, @dffrntwrldTG

Concept
Autotelic Design Compass

Expected Launch
2030

The Land of Connected Culture

〰️

The Land of Connected Culture 〰️

The refresh is a strategic evolution after a decade of creative service. Rooted in autotelic, catalytic, and biophilic values, it aligns with today’s ethical, plant-based, and culturally aware audiences. Inspired by tectonic shifts and future supercontinents, the brand now speaks with deeper clarity, resonance, and purpose, honoring its origins while moving forward. DFFRNTWRLD is redesigned for what’s next.

Our continuing mission…

Visual exploration is part of our duty on this planet. Stories transmitted from the akashic records, materialized in visual format.

Perspective

Think of the many cultures that influence the texture, taste, and sonic vibration of design. Fundamental themes that formulate our mindset and autotelic mentality.

Previous
Previous

ThredUp - Brand Strategy

Next
Next

DOL - Strategy Workshop